Ok, so it’s not the newest fad in the social world but it is an ever-increasingly popular medium for businesses to use. Yes, we’re talking about the ‘live video feed’ functionality on your Facebook and Instagram. Wondering whether or not to tap into it and use it to help market your business? Well, we’ve addressed a couple of key factors which might just help you decide…

Give an insider’s view to your business
Live videos can give fans a behind-the-scenes look at your business and how you work. For example, suppose that some of your followers are interested in getting into your line of work. You could use a Live video session to share your process and educate people on how you do things in the sector.

Promote an upcoming event
Facebook Live is a great way to announce an upcoming event. Once you’ve planned the event, create a post to let fans know you’re soon to make a special announcement. Then, share specific details about your event on your Live video. You can also use Facebook Live video to stream a live event. For example, if you’re attending an industry event, you could network with speakers and showcase what’s happening there to peers who couldn’t make it, to keep them tuned into your Facebook page.

Launch new products
It’s a great way to showcase a new product too. If you just received a shipment of a new product, but it’s not yet available on your site, a Live video could tease it to customers. It also gives you an opportunity to answer questions from excited customers there and then which offers another string to your customer service bow.

We’ve just highlighted three great reasons as to why you should consider going Live and the benefits it can bring to your business. The question now is will you go live or not?