Trending Valentine's day gifts in 2025 

Valentine’s day is just around the corner, and it’s the perfect opportunity for small and local businesses in the UK to boost sales and engage with customers. Whether you're a boutique shop, a local café, or a small online retailer, offering thoughtful and trending Valentine's day gifts can help you stand out and attract more customers.  

We’ve rounded up trending valentine’s day gifts this year for you. So, you can see how your business can tap into these ideas to make this Valentine’s day a success. 

Personalised gifts 

Personalised gifts are more than just presents, they’re a way to show someone you’ve put thought and care into choosing something truly unique. In fact, a Censuswide survey found that 21% of respondents prefer personalised gifts because they feel these items are more thoughtful and meaningful. As a small business, this presents a fantastic opportunity to offer one-of-a-kind items that resonate with customers looking for that extra special touch. 

Greeting cards 

Greeting cards are a Valentine’s day classic, and this year, personalisation is key. As a small business, you have the advantage of offering something unique and handcrafted. Consider creating customisable cards where customers can add their own message, a personal photo, or even choose from different designs made by local artists. Offering this personal touch makes your products stand out from big retailers and gives customers a more meaningful way to express their love. 

Jewellery  

Jewellery has always been a popular Valentine’s day gift, and as a small business, you can stand out by offering handmade, unique pieces. Whether it’s a delicate bracelet, a personalised pendant, or a pair of earrings, customers love knowing they’re buying something that wasn’t mass-produced. Highlight your craftsmanship, local materials, or personalisation options to offer a gift that’s truly one-of-a-kind. 

Digital scrapbooks  

In the digital world, memories are often captured on phones and social media. Why not offer customers a way to bring those memories together? You can tap into the trend of digital scrapbooks, offering custom-designed keepsakes that compile photos, messages, and videos. This is a perfect gift for customers looking to create something meaningful for their loved ones, and it’s a modern twist on the traditional photo album. 

Experiences and workshops 

Recent data from Barclays reveals that 38% of UK consumers now prefer spending on experiences, such as events and activities, over physical products. This shift presents a unique opportunity for small businesses to offer memorable, hands-on experiences that go beyond the traditional Valentine’s gift. 

Wine tasting experiences  

For businesses in the food and beverage industry, offering wine tasting experiences can be a great way to attract customers. Partner with a local vineyard or host a wine-tasting night at your shop or café. This could be a virtual or in-person event where customers can explore new flavours while enjoying time with their loved ones. Pair this experience with a special bottle of wine for them to take home, and you’ve created an unforgettable Valentine’s date.  

Cooking classes  

If you’re a small business in the food industry, why not offer a Valentine’s day cooking class? Customers can sign up for a session to learn how to cook a romantic meal or bake something special. Whether it’s a virtual class or an in-person workshop, these experiences make for a fun and memorable gift. You can even offer pre-packaged ingredient kits, making it easy for customers to join in from home. 

Chocolate-making workshops 

For customers with a sweet tooth, consider offering a chocolate-making workshop as a Valentine’s day experience. As a small business, you can host a fun and interactive event where participants learn how to make their own chocolates from scratch. It’s a fantastic way to create a memorable Valentine’s gift, and customers will love taking home their delicious creations. This type of event not only engages your local community but also showcases your business’s creativity. 

Decorations 

Home Decor 

As people continue to spend more time at home, cosy home decor is trending as a thoughtful Valentine’s date idea. Small businesses in the UK can offer locally crafted items like blankets, candles, or handmade art pieces. These gifts not only brighten up customers' homes but also serve as lasting reminders of your business and your thoughtful product offerings. Highlight that these pieces are locally made to appeal to customers who value supporting their community. 

Valentine’s day decorations for local celebrations  

If your business caters to party planners or local events, consider offering themed Valentine’s day decorations. From heart-shaped balloons to romantic candles and tableware, these festive items can help customers set the perfect mood for their Valentine’s day celebrations. You could also offer custom event packages for those planning Valentine’s parties or romantic dinners at home, giving your business a chance to engage with both hosts and their guests. 

Sweet treats 

Valentine’s day wouldn’t be complete without sweet treats, and as a local business, you can offer something truly special. Whether it’s artisanal chocolates, homemade cupcakes, or heart-shaped cookies, there’s plenty of room to get creative. Why not offer personalised or themed gift baskets filled with local sweets? You could even collaborate with other local businesses to offer a “share the love” gift box, featuring products from various makers in your area. 

To really stand out, why not tap into what’s trending? TikTok has been driving viral food trends, and Valentine’s day 2025 is no different.  

Make Valentine's day memorable

Valentine’s day gifts don’t have to be complicated, and small businesses in the UK have a unique opportunity to offer personalised, thoughtful, and locally crafted gifts that resonate with customers. Whether it’s custom greeting cards, sweet treats, or local experiences like wine tastings or cooking classes, these trends for 2025 are all about making connections and creating meaningful moments. By tapping into these ideas, your business can make this Valentine’s Day one to remember, while showing customers why shopping locally is the best choice.